ROOF Productions
Bootstrapped my first company, growing it to over €8M in revenue and expanding the team to more than 40 people.
Supporting high-growth SaaS startups with strategic investment and hands-on guidance, and building growth systems for the B2B companies we work with directly.
Capital plus a seat at the table, leading PLG and GTM, advising, and rolling up our sleeves month to month. Not passive capital.
Bootstrapped my first company, growing it to over €8M in revenue and expanding the team to more than 40 people.
Co-founded, scaled, and successfully exited the SaaS PSA software company to Heeros in 2021 through a stock issuance, selling to a publicly listed firm.
Successfully exited Heeros by selling the company to Accountor in a strategic acquisition, ensuring growth and market expansion.
Investor and board member, leading PLG and GTM strategies with ongoing monthly consulting to drive growth.
Investor and board member in a digital agency startup, actively supporting its launch, strategic growth, and scaling efforts.
Investor and advisor, specialising in Product-Led Growth, Digital Marketing, and GTM strategies to drive scalable growth.
Investor in the AI video platform that turns real estate listing photos into cinematic property videos in minutes, backing its product-led growth and global go-to-market across 75+ countries.
No equity, no board seat, just the Growth Engine or SaaS Scaling Program, delivered and run for six months.
Started with the SaaS Scaling workshops, activation scoring and onboarding now being implemented, and brought us in for the Growth Engine next.
See the use case →A conversion-optimised website, SEO/GEO, AI agents and an outbound engine, turning customer acquisition into something measurable and continuous.
See the use case →A distributor acquisition engine plus a smoother path from first login to active daily use of the monitoring dashboard.
See the use case →A systematic way to reach enterprise CX, UX and product buyers, instead of growth depending on the existing network alone.
See the use case →We invest at pre-seed and seed, then roll up our sleeves. Product-led growth, go-to-market, board support and the same systems we build for clients. The portfolio above is how we work: hands-on, from early growth to exit.
Pre-seed and seed cheques into SaaS and digital businesses we believe in.
PLG, GTM and growth systems, board seats and monthly hands-on consulting, not a quarterly check-in.
Taimer and Heeros were sold to strategic and publicly listed acquirers. We know what the finish line takes.
If you're a founder with a product that works, let's talk about putting Palmgren Angels in your corner.