EXITROOF
ROOF Productions
Bootstrapped my first company, growing it to over €8M in revenue and expanding the team to more than 40 people.
Supporting high-growth SaaS startups with strategic investment and hands-on guidance — and building growth systems for the B2B companies we work with directly.
Investment portfolio
Capital plus a seat at the table — leading PLG and GTM, advising, and rolling up our sleeves month to month. Not passive capital.
Bootstrapped my first company, growing it to over €8M in revenue and expanding the team to more than 40 people.
Co-founded, scaled, and successfully exited the SaaS PSA software company to Heeros in 2021 through a stock issuance, selling to a publicly listed firm.
Successfully exited Heeros by selling the company to Accountor in a strategic acquisition, ensuring growth and market expansion.
Investor and board member, leading PLG and GTM strategies with ongoing monthly consulting to drive growth.
Investor and board member in a digital agency startup, actively supporting its launch, strategic growth, and scaling efforts.
Investor and advisor, specialising in Product-Led Growth, Digital Marketing, and GTM strategies to drive scalable growth.
Investor in the AI video platform that turns real estate listing photos into cinematic property videos in minutes — backing its product-led growth and global go-to-market across 75+ countries.
Clients portfolio
No equity, no board seat — just the Growth Engine or SaaS Scaling Program, delivered and run for six months.
Started with the SaaS Scaling workshops — activation scoring and onboarding now being implemented — and brought us in for the Growth Engine next.
See the use case →A conversion-optimised website, SEO/GEO, AI agents and an outbound engine — turning customer acquisition into something measurable and continuous.
See the use case →A distributor acquisition engine plus a smoother path from first login to active daily use of the monitoring dashboard.
See the use case →A systematic way to reach enterprise CX, UX and product buyers — instead of growth depending on the existing network alone.
See the use case →The invest + coach model
We invest at pre-seed and seed — then roll up our sleeves. Product-led growth, go-to-market, board support and the same systems we build for clients. The portfolio above is how we work: hands-on, from early growth to exit.
Pre-seed and seed cheques into SaaS and digital businesses we believe in.
PLG, GTM and growth systems — board seats and monthly hands-on consulting, not a quarterly check-in.
Taimer and Heeros were sold to strategic and publicly listed acquirers. We know what the finish line takes.
If you're a founder with a product that works, let's talk about putting Palmgren Angels in your corner.