For SaaS companies with a working product that still rely on manual sales to onboard, convert and retain users. We rebuild the system around the product — so it activates, converts and grows users on its own.
The reality
Your product works.
The system around it doesn't.
"People sign up… and then nothing happens."
Users register but never reach their first real value. Free users stall and never upgrade. Every bit of growth waits on a salesperson picking up the phone. The product is good — but onboarding, monetisation and virality are disconnected, manual, and leaking users at every step. We turn that into one system where the product does the selling.
What we build
The programme runs as five connected workshops, in sequence. Each is fixed-scope: 3–4h pre-work by Palmgren Angels, a 3–4h working session with your team, and 5–8h of delivery — documented and ready for your developers. They're designed to be built as one system, so we deliver them together as the full programme.
Define what an "activated" user looks like. Build the segmentation engine everything else is built on.
Why first: everything we build after this — onboarding, monetisation, virality — has to serve this definition of an activated user.
Audit every screen. Turn empty states into conversion points.
From first click to first value — fast.
Replace manual sales with automatic upgrade triggers at the right moment.
Build the loop where one user brings the next.
How it runs
Workshop 01 comes first because everything we build — onboarding, monetisation, virality — has to serve this definition of an activated user. We align on that before building the rest of the system.
Book a discovery callPricing
The five workshops are built as a single connected system, so we deliver them together as the full programme — everything below is included.
Price excl. VAT. Invoiced in agreed instalments across the programme, 14-day payment terms. Additional work at 110 €/hour, agreed in advance.
For the first time, we know exactly who our best users are and why they convert. Palmgren Angels didn't hand us a slide deck — they built the activation scoring themselves, they're implementing the onboarding rebuild right now, and we've already brought them in to build our Growth Engine next. This is the closest we've come to having a real growth team.
Fair question. Before you book a call, take 30 seconds and find out where users are actually leaking. No pitch, no email required to see your score — just an honest read on your PLG gaps.
Do you know what an "activated" user looks like in your product?
What happens after someone signs up?
How do free users upgrade to paid today?
No spam. One email with your PLG breakdown.
Check your inbox in the next few minutes — and feel free to book a call in the meantime.
One 30-minute discovery call. We'll tell you which workshop to start with — or honestly, if PLG isn't your bottleneck yet.
Book your discovery call