For SaaS companies with a working product that still rely on manual sales to onboard, convert and retain users. We rebuild the system around the product, so it activates, converts and grows users on its own.
Your product works.
The system around it doesn't.
"People sign up… and then nothing happens."
Users register but never reach their first real value. Free users stall and never upgrade. Every bit of growth waits on a salesperson picking up the phone. The product is good, but onboarding, monetisation and virality are disconnected, manual, and leaking users at every step. We turn that into one system where the product does the selling.
The programme runs as five connected workshops, in sequence. Each is fixed-scope: 3–4h pre-work by Palmgren Angels, a 3–4h working session with your team, and 5–8h of delivery, documented and ready for your developers. They're designed to be built as one system, so we deliver them together as the full programme.
Define what an "activated" user looks like. Build the segmentation engine everything else is built on.
Why first: everything we build after this, onboarding, monetisation, virality, has to serve this definition of an activated user.
Audit every screen. Turn empty states into conversion points.
From first click to first value, fast.
Replace manual sales with automatic upgrade triggers at the right moment.
Build the loop where one user brings the next.
Everything we build serves one shared definition of an activated user, so Workshop 01 always comes first.
Book a discovery callThe five workshops are built as a single connected system, so we deliver them together as the full programme, everything below is included.
Price excl. VAT. Invoiced in agreed instalments across the programme, 14-day payment terms. Additional work at 110 €/hour, agreed in advance.
For the first time, we know exactly who our best users are and why they convert. Palmgren Angels didn't hand us a slide deck. They built the activation scoring themselves, they're implementing the onboarding rebuild right now, and we've already brought them in to build our Growth Engine next. This is the closest we've come to having a real growth team.
Take the 30-second test on this page, or book a call. If PLG isn't your bottleneck yet, we'll tell you.
Each workshop is hands-on with your team. Your product and dev people join the sessions and implement between them.
Your own dev team implements. Development and large technical integrations are not included in the programme.
It runs as five consecutive workshops, starting with activation scoring. We agree the exact schedule with you on a call.
The first result is a shared definition of an activated user and your best user segments. Everything after builds on that.
Ask us on the discovery call and we'll find a setup that works.
Fair question. Before you book a call, take 30 seconds and find out where users are actually leaking. No pitch, no email required to see your score, just an honest read on your PLG gaps.
Do you know what an "activated" user looks like in your product?
What happens after someone signs up?
How do free users upgrade to paid today?
No spam. One email with your PLG breakdown.
Check your inbox in the next few minutes, and feel free to book a call in the meantime.
One 30-minute discovery call. We'll tell you which workshop to start with, or honestly, if PLG isn't your bottleneck yet.
Book your discovery callNot sure yet? Take the 30-sec test